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Business Development for Lawyers

Law Firm Marketing and Business Development

Law firm marketing and business development share common goals – to increase revenue and grow business. However, legal marketing is geared toward immediate results (such as placing advertisements), and business development focuses down the road (such as building strategic alliances to get referrals from other professionals) for long-term sustainable results.

Revenue and market share growth are fundamental goals for any business – not just law practices. Adding new revenue streams, expanding into new practice areas and building new relationships with other professional service firms will sustain your business and help it grow over time. This growth process does not happen magically. Developing a professional strategic business development plan and carrying through on sound initiatives drives growth and revenue.

Law Firm Business Development Jobs

Business development takes time and specialized knowledge – two things that many busy lawyers do not have. Marc Z Legal Staffing is committed to helping our clients grow because that means we grow, too. Our staffing specialists search to find the right practice development candidate for your firm – whether it is creating a brand-new position for an expanding firm or adding legal business development jobs within a prominent firm’s marketing department. We recruit and place candidates in these law firm business development jobs:

  • Business development specialist
  • Business development specialist in litigation or other specialties
  • Law firm business developer
  • Business development coordinator
  • Business development research
  • Marketing and business development specialist
  • Business development manager
  • Business development assistant manager
  • Business development assistant
  • Market development specialist
  • Regional businesses development specialist, and more

What Does a Law Firm Business Development Manager Do?

Considering the client’s perspective can help your practice become client-centered. Customer care, understanding client expectations and using clear client communication are just some of the things that contribute to practice development and growth. Our placement specialists will help you identify applicants with skills and experience developing law practices. Legal business development manager jobs are sometimes specialized, so we will learn about any areas of special focus. Business development and practice development managers will use combinations of these strategies and others to enhance existing relationships, build trust, gain referrals and grow new business:

  • Identify opportunities to find new business and revenue streams
  • Meet client demand for additional legal services
  • Identify new legal trends and practice areas
  • Identify networking opportunities
  • Identify business associations to join to meet potential new clients
  • Develop further cross-selling business from existing clients
  • Train attorneys and support staff to integrate business development best practices in client interactions
  • Strengthen client relationships
  • Review website and social media presence for areas of improvement
  • Identify sources of referrals
  • Create a business practice development plan and budget
  • Identify writing and speaking opportunities
  • Solicit online reviews and more

The Business Development Attorney - Compliance and Rainmaking

Industries that are closely regulated may require legal oversight of all business development activities. We search for candidates that are experts in compliance, collaborations and contracts for highly regulated industries including, pharma, gaming, finance, insurance and the medical industry.

Law firms may also hire an attorney for business development to bring in someone with valuable connections to industry or government groups. This “rainmaker” attorney can open doors for your firm while providing valuable industry insights and trends guidance. Our hiring specialists can identify candidates with the right experience and connections for your firm.

Legal Business Development Consultant

A contract or project-based consultant may be the answer for your firm. We place legal business development consultants in law firms to help grow business for:

  • Expansions into new locations
  • New legal products offerings
  • Events and media initiatives
  • Directory and award submissions
  • Identifying cross-practice connections
  • Developing a service approach strategy
  • Creating new professional relationships
  • >Developing management structure and more

Business Development Coaching for Lawyers and Staff

Law firm growth coaches can help all lawyers and support staff to develop strategies and processes for managing law firm leads. For example, following up with website contact forms, social media channels, phone inquiries and new customers can generate more business when handled correctly. In addition to law firm lead management, business development coaching for lawyers can transform legal client management. Helping your firm hold on to valuable clients and get referrals from existing clients will sustain and expand your practice.

Coaching for lawyers can help generate business by vetting new relationships and identifying strategic group associations and boards to join. In addition, speaking engagements for your practice and networking opportunities within your target client area are essential to growing successful practices. Let us help you find a business development coach to transform your practice using these methods and others:

  • Develop individual attorney business development plans
  • Develop targeted lists for new business
  • Coordinate business development efforts across the firm
  • Identify cross-marketing efforts
  • Improve efficiency and leadership skills
  • Improve client service consistency

Contact us today to add a law firm business development coach.